At Rooted and Woven, we believe in the power of connection
and creativity. Founded as For Keeps in 2018 in Norman, Oklahoma, by Lindsey and Cory Kunz,
our company began with a simple $300 investment and a dream to redefine direct
sales. From those humble beginnings, we’ve grown into a national community,
weaving together a family of customers and affiliates who share a passion for
handmade, customizable jewelry, clothing, and more.

Our Mission

We are dedicated to fostering a vibrant community where
creativity thrives, and every piece we craft tells a personal story. Rooted and
Woven is more than a brand—it’s a family that uplifts, supports, and celebrates
individuality through customizable, heartfelt designs.

Our Story

We set out to create a direct sales company
that feels different—one that’s simple, authentic, and free from the “icky”
parts of traditional models. We envisioned a space where affiliates could
thrive, customers could express themselves, and everyone could feel like part
of a close-knit family. In just one year, Rooted and Woven grew from a small
idea into a national presence, proving that passion and purpose can create
something extraordinary.

What We Offer

Our handmade jewelry and clothing are designed with you in
mind. Nearly every piece is customizable and hand-crafted in Norman, Oklahoma,
allowing you to create something as unique as you are. Made with hypoallergenic
materials free of nickel and heavy metals, our products are crafted to be safe,
beautiful, and meaningful. With new product lines on the horizon, we’re excited
to keep growing and offering more ways to express your style.

Our Community

We call our employees, affiliates, and customers the Rooted
and Woven Family for a reason. Our affiliates earn up to 35% commissions on
sales and can build tight-knit teams, earning on up to three levels of their
network. These teams are as unique as the jewelry we create, filled with love,
support, and shared dreams. Lindsey and Cory remain actively involved,
connecting daily with affiliates and customers to nurture this one-of-a-kind
community.

Our Vision

We dream of a world where every woman feels empowered to
share her story through personalized creations and meaningful connections.
Rooted and Woven aims to expand our family, innovate our offerings, and
continue building a community that inspires joy, creativity, and belonging for
generations to come.

Join us in crafting stories, connecting hearts, and
celebrating what makes you uniquely you. Welcome to the Rooted and Woven Family!